With a business philosophy that requires self-reflection and a study of the messy work of emotions, Nithila was looking for a very unique website and corresponding brand. She needed something that authentically represented her and her work, but also translated well in the business world as she met with big-name clients.
We paired with her to create a site, logo and brand that was truly an all-out artistic endeavor. With her emphasis on emotions and background in cinematic arts, we sought to create something that would engage viewers, help elicit an emotional response, and encourage both self-reflection and a call-to-action.
The eiLeads website has not only become Nithila’s internet homepage, but also her calling card to clients in lieu of a traditional business card. After launching her site, she landed an impressive partnership with The Drucker School of Management at Claremont Graduate University, CA. Her site also boasts an incredible average visitor time of 28 minutes (the average website visit is just over 1 minute), showing the truly engaging nature of her work and the site’s layout.
“The best way for me to describe it would be to create metaphors to describe how paired inc. works for me – they are my “lightning rods”, that heart-connection to keep it understandable, exciting, simple and engaging”… truly exceptional service, collaboration possibilities, belief in the “yet to be seen”… Here’s to toasting PAIREDINC.COM!!!”