How to Build a Website: Part 2 – Hosting

There are a lot of things that go into building a website - design, colors, what platform (Wordpress? Joomla? Squarespace?) - but one of the most critical, and the one that most people spend the least amount of time thinking about, is hosting. Because it's...

How to Build a Website: Part 1 – Picking a Domain

There are a ton of things that go in to building a website, and one of the most fun (or challenging) is picking a domain name. Before you go ahead and pull the trigger on the first thing that comes to mind, here are a...

dr. seuss, green eggs and ham, business tips, marketing, sales strategy, sales,
What ‘Green Eggs & Ham’ Can Teach You About Business

Dr. Seuss is a well known author of many a favorite children's story, but can we glean business truths from his famous rhymes as well? Of course! At Paired Inc, we're huge proponents of out-of-the-box thinking and everyday inspiration. And as we flip through kids' books...

What a Root Canal Taught Me About Business

I thought about this post sitting in the parking lot of my endodontist's office.  For those not familiar with endodontists, they do root canals.  For the past several weeks I'd been dealing with a lot pain in my teeth.  Anything too hot (i.e. +1 degree over...

Research & Development for Creativity

As we've discussed, people usually fall into 1 of 2 categories. Either you are idea drowning or in an idea drought. It seems like you're out of luck when you can't come up with a single creative thought, but sometimes it's even worse when you're drowning...

Ish by Peter H. Reynolds
Inviting in the “ish”

Have you ever been discouraged by your drawing ability? Maybe you can color like nobody's business, but couldn't go beyond stick figures to save your life. Maybe you can throw the perfect spiral but shake at the idea of penciling a straight line. Scratchy handwriting?...

Paired 2015 Planners
Paired Planners

Picking out a planner. It's just about as "January" as you get, save from goal setting. While the heart of our schedules rest in a shared calendar on our phones, there's something immensely satisfying to keeping a paper planner as well. At least that's what we...

Marketing’s Biggest Secrets Finally Revealed! Part 1: Vocabulary

So I'm sure, that if you've watched TV any time during the early 2000's, you probably stumbled upon "Magic's Biggest Secrets Finally Revealed!" [caption id="attachment_754" align="aligncenter" width="361"] This guy seem familiar? Other than hauting your nightmares.. or is that just me?[/caption] It apparently made magicians SO angry,...

Forget New Year’s Resolutions, Make a To-Don’t List

So this post may be a few days late, but I feel that it's still around that time where people are setting goals and making their New Year's Resolutions that we all know no one will keep.  Unfortunately, I'm not even being sarcastic with that...