Platform
How to Build a Website: Part 3 – Platforms

Welcome back for Part 3 of How to Build a Website! At this point, we've covered Picking the Perfect Domain Name and How to Choose a Great Host. Now, on to platforms - that sounds fun and techy, right? In this context, we're just going...

Hosting
How to Build a Website: Part 2 – Hosting

There are a lot of things that go into building a website - design, colors, what platform (Wordpress? Joomla? Squarespace?) - but one of the most critical, and the one that most people spend the least amount of time thinking about, is hosting. Because it's...

Domain Name
How to Build a Website: Part 1 – Picking a Domain

There are a ton of things that go in to building a website, and one of the most fun (or challenging) is picking a domain name. Before you go ahead and pull the trigger on the first thing that comes to mind, here are a...

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Artist Dates

One of the biggest struggles in the world of creativity is finding inspiration. While an Ideastorm can be a great tool in a pinch, I often find taking preventative measures works even better. So how do you keep the creative juices following non-stop? Invite yourself on...

WhonPhoto_NelsonsTea
Alex: Master Tea Blender

Fine tea is never easy to come across. Maybe you've seen it at a local farmers' market or hole-in-the-wall health foods stores, but with the exception of Europeans, top quality tea is tough to come by. Alex Harris and her husband started Nelson's Tea due...

dr. seuss, green eggs and ham, business tips, marketing, sales strategy, sales,
What ‘Green Eggs & Ham’ Can Teach You About Business

Dr. Seuss is a well known author of many a favorite children's story, but can we glean business truths from his famous rhymes as well? Of course! At Paired Inc, we're huge proponents of out-of-the-box thinking and everyday inspiration. And as we flip through kids' books...

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Garbage In, Garbage Out

'Garbage In, Garbage Out' (GIGO) was first used in the computer science/tech world in the early 1960's. Because computers operate according to logical principles and formulas, the idea was that if you input nonsensical data, you would get out equally nonsensical data. Whether you've heard this...

What a Root Canal Taught Me About Business

I thought about this post sitting in the parking lot of my endodontist's office.  For those not familiar with endodontists, they do root canals.  For the past several weeks I'd been dealing with a lot pain in my teeth.  Anything too hot (i.e. +1 degree over...