dr. seuss, green eggs and ham, business tips, marketing, sales strategy, sales,
What ‘Green Eggs & Ham’ Can Teach You About Business

Dr. Seuss is a well known author of many a favorite children's story, but can we glean business truths from his famous rhymes as well? Of course! At Paired Inc, we're huge proponents of out-of-the-box thinking and everyday inspiration. And as we flip through kids' books...

Garbage In, Garbage Out

'Garbage In, Garbage Out' (GIGO) was first used in the computer science/tech world in the early 1960's. Because computers operate according to logical principles and formulas, the idea was that if you input nonsensical data, you would get out equally nonsensical data. Whether you've heard this...