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Launching “Tools of the Trade”!


Paired Inc. is thrilled to announce our “Tools of the Trade” campaign where we’ll be featuring different individuals and business owners in a variety of trades! You’ll be able to meet some fabulous people and take a look at their livelihood. Whether you’re a carpenter or a ketchup maker,  a salon owner or a surfer, we all have different tools that are essential to what we do everyday. And getting a picture of these tools not only gives us a snapshot of their business, but it also gives us a glimpse at the individual and the passion poured into their job.

There are several reasons we decided to create this campaign. Firstly, we wanted to get to know you and your business. We want to know what makes you tick and what makes your work, well…work!

Also, we’ve find that people who are passionate about what they do are pretty contagious to be around, and we figured others might be as interested as we are in learning more about them. We want to spread the word about some of the hundreds of different trades out there, make some friends along the way, and tell you about some pretty sweet businesses we’ve run into.

Mostly, thought, we want to rejuvenate your passion for your own trade–whether it’s watching kids or washing cars–and celebrate the beauty in everyday!

So, spread the word, study the pictures, click on the links, explore and connect and share to your heart’s content, and step along side us as we take a look at some tools of the trade!

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